EcoMatch
Sustainable fashion

Making Ethical Fashion the Easy Choice

EcoMatch is dedicated to helping you find sustainable fashion options that match your style. Our advanced image recognition technology allows you to upload a photo or paste a link to find eco-friendly alternatives.

The Problem

Fast fashion problem

Fast fashion relies on low-cost production that comes at the expense of fair wages, safe working conditions and animal welfare, and the environment.

Our Solution

Sustainable fashion solution

EcoMatch helps shoppers replace fast-fashion items with similar products from more responsible brands.

Your Impact

Your impact

Each time you make a sustainable choice, you reduce pressure on exploitative labor and our precious planet.

Rating system

EcoMatch's rating system is informed by publicly available research and methodologies from Good On You, one of the world's most trusted independent fashion sustainability rating platforms.
Read more about our rating system

People

Assesses issues such as child and forced labour, worker safety, freedom of association, fair wages, gender equality, and supplier accountability, as well as whether policies are meaningfully implemented—not just written on paper.

Animals

Assesses the use of fur, leather, wool, down, exotic skins, animal testing, and whether brands prioritise certified, recycled, or animal-free alternatives, while avoiding practices linked to cruelty or endangered species.

Planet

Asseses brand's environmental impact across the product life cycle. This includes materials used, emissions, water and chemical management, durability, and whether the brand takes real action to reduce its environmental footprint.

Our Top Brands